What on earth is SEO and do I need to worry about SEO for my blog?
Is that how you feel about SEO?
Following on from my previous post why you need Google Analytics for your blog, let’s talk about what SEO is and why you need it.
So What is SEO?
To be technical for a second, SEO stands for Search Engine Optimisation.
In normal terms, it means tweaking things on your website so when people google stuff related to what you’re writing about, you show near the top. Don’t be fooled – people google all sorts of weird terms, so things you might never have thought would be searched for, may in fact be (“zoo planner”, anyone?).
Sometimes you might carry out SEO by accident, or you can put some thought into it. Both ways can work from time to time!
But I have a blog, do I need to worry about SEO?
Yes and No. That’s a cop out answer right? Well yes and no…
It depends what the goals of your blog are and what you hope to achieve. If you are writing purely for a hobby, then it may not be so much of a concern. But if you want to make some money…then it may. Let me explain!
Is Facebook your friend?
If you love Facebook, publish your posts on there and engage with your audience this way, most of your traffic may come from Facebook…right? Which is great, but what happens if something changed with Facebook (which it always does) or it shut down? Then you lose that source of traffic and have to connect with your fans another way.
Using social media to spread the word about your blog is also VERY time consuming. It’s fun, but it does take up your time. A LOT of time.
Imagine if someone was searching online for something and stumbled across one of your posts – hooray! They actually care about what you are talking about and want to read what you have to say. If they like that post, they most likely will dig some of your others. And there you have a reader whom you didn’t spend any time (other than initially writing the post) acquiring.
But how will they find me?! Well my friend – that’s where SEO comes in. And why it is important.
So my answer now is – yes! If you want to increase your visitors to your blog, then yes, you should be thinking about SEO. At least a little.
How do I “do” SEO?
Luckily for those of us using WordPress, the Yoast SEO Plugin does a lot of the work for us. Once you install it, you will see a little section to complete under your blog posts. It will give you a “green light” if you’ve covered enough of the basics for SEO. In short though, what you should worry about is having your keywords in:
- Your post url (if possible)
- Your post title (and Page Title/SEO Title
- Alt tags on images
- Meta description
- H1 Heading and the first paragraph of copy (where relevant)
- Your content, where relevant and without stuffing it in!
Keep in mind, the Yoast plugin doesn’t tell you the “strength” of your chosen keywords, it tells you how well you’ve optimised for them. There are lots of other things you can worry about too…but that’s another post…
As a blogger, you have to be careful to still stay “true” to your cause and write for your followers. But, creating useful, engaging content for your fans is your ultimate goal anyway, right? So if you do that and can be clever and use a good title to help others find you – than why not spend a minute or two on it, right?
Do you worry about SEO at all? If not, will you now do you think?
Hey, I’m Kristy
Kristy runs a web development consultancy, specialising in WordPress sites. Kristy combines her excellent technical knowledge with her ability to translate this into ways that are understandable to the average person, so her clients feel informed and in control of how their websites are developed and managed. She is also the Co-Founder of B Directory where the team is supercharging small business growth.