Meta tag – does that word mean nothing to you – other than the fact a website somewhere (such as Google, Pinterest or an affiliate marketing business such as Commission Factory) has asked you to add a meta tag to your website?

If so, please read on. I’m about to save you approximately 2 hours of googling!

What is a Meta Tag?

I’m going to go easy on you, for this instance, let’s just say a meta tag is basically a piece of code you place on your website so the business verifying you (such as Google) can confirm you own the website. As you have to access the back end of the website to add the code, they’re going to assume if you can add it, you’re the owner (or at least able to make such decisions about the website).

Adding the meta tag is also called “verifying your website”, so if a platform asks you to verify your site, chances are you’ll be adding the tag in!

How do I add the Meta Tag to my website?

There are a few ways you can do this, depending on your existing plugins and the theme you have installed.

For example, if you have the Divi theme, you can go into Divi > Theme Options > Integration > find the section labelled “Add code to the <head> of your blog” and copy and paste the meta tag in there. Validate with Google, Pinterest or whoever else you’re trying to prove your legitimacy to and you’re done!

If you don’t have Divi, some other themes also allow a similar option, so you need to find a section like that, where it allows you to add code to the <head> of the site.

IF THAT BECOMES ALL TOO HARD – don’t panic. Just do this:

1. Install the free plugin “Insert Headers and Footers”
2. Navigate to Settings > Insert Headers and Footers
3. Paste your meta tag code into the “Scripts in Header” section.
4. Click save
5. Validate with Google, Pinterest…whoever!

The plugin can stay, and next time you need to validate another platform you can repeat the steps above, pasting the new code underneath the existing one.

And you’re done. You can thank me later!

Hey, I’m Kristy

Kristy Morton is a mother, multiple business owner and numbers gal. She runs a web development consultancy, specialising in WordPress websites. Kristy combines her excellent technical knowledge with her ability to translate this into ways that are understandable to the average person, so her clients feel informed and in control of how their websites are developed and managed. She is also the Co-Founder of B Directory where the team is supercharging small business growth.

Despite seeming like an overachiever, Kristy admits to always be chasing the sun, a simple life and one more homemade chocolate.