So you’ve heard Google Analytics is super handy to have on your website – go you!

But due to Google being a super clever (ok and creepy) being, following you around everywhere, you may not know if you actually have an analytics account or not. Fear not, we can work it out!

Here’s what we need to do:

1. First of all, you need to know if you already have a Google log in.

a. If not, you need to create an account.

2. Then we need to see if you have an Analytics account associated with this log in.

a. If not, you need to create one!

3. Finally, for data to be collected in the account – we need to link the analytics account to your website. This step will be covered in a future blog post.

Let’s go!


Step One: Do I have an account with Google?

Yes– you will be able to log in using this account. You can move onto the next step below (logging straight into analytics).

No– you will need to create an account using this link:

Note: you don’t have to create a gmail email address, select “Use my current email address” instead to use your own email.

How to Create a Google Analytics Account

You will be emailed a verification code which you will need to copy and paste where indicated.

I have no idea – click on this link and enter your email address. If your address isn’t found, then you don’t have an account. You will need to create one here:


Step Two: Do I have an Analytics account?

Once you have a Google account, you can try to log into Analytics. To do so:

1. Go to:

2. You will be prompted to log in using your Google account details

3. Enter your Google account details (either pre-existing or as you just set up above!)

4. If you have an analytics account linked to your Google account, you will be logged into the Analytics dashboard. If you don’t have an analytics account, you will see the screen below:

How to Create a Google Analytics Account - Kristy Morton Consulting


If you don’t have an Analytics account, you will need to create one. Here’s how to:

1.Click the “Sign up” button

2. Enter your Account Name – note this is the overall name for your Analytics account (you can have multiple sites under this one account). The name is not overly important so don’t stress.

3. Add your website name and URL (i.e.

4. Select your Industry (this is mostly used for benchmarking by Google, so again don’t stress too much) and timezone.

5.Click “Get tracking ID” – you will need to agree to all the terms before progressing.

6. You will then be shown your Tracking ID and code that can be used to place the ID on your website. This is the “link” between your site and your Google Analytics account and what sends the data to Analytics. Without the code on your website, nothing will be sent to your Analytics account – so this is the all-important last step!

How to Create a Google Analytics Account - Kristy Morton Consulting


There are other settings we can tweak and update, however for the purposes of this post let’s just get you going first!

In a future post I will cover the “how to” to get the code set up on your website, so stay tuned! Feel free to comment below if you need this info NOW!

Hey, I’m Kristy

Kristy runs a web development consultancy, specialising in WordPress sites. Kristy combines her excellent technical knowledge with her ability to translate this into ways that are understandable to the average person, so her clients feel informed and in control of how their websites are developed and managed. She is also the Co-Founder of B Directory where the team is supercharging small business growth.