Google Search Console. Does that mean much to you? Don’t worry, it may sound daunting, but it’s a very handy Google tool and super important to have it connected to your website! Search Console can help with your keyword research (for SEO!) and let you know if there are any technical errors on your website.
Before you freak out and think it’s probably too hard, here is another easy to follow guide (you can read my “How to Set up Google Analytics” post if you haven’t already!) on how to add a property to Google Search Console for your website and make sure the two are connected.
How to Set up a Google Search Console Property
- Visit the Google Search Console info page: https://search.google.com/search-console/about
- Click the “Start Now” button
- You will be prompted to log into Google (if you aren’t already).
Note: if you have several websites, or a Brand account with Google – be sure to set up your search console properties within the Brand account, rather than your personal account to avoid issues later. You can read more about Brand accounts here. If this totally confuses you, be sure to comment below with your questions!
- You will then be prompted to add a property to Search Console
- Enter your website URL and click continue
- A window will pop up with verification options (basically Google wants to check this is actually your website). The easiest method is to try with Google Analytics:
- Select that option and click the “Verify” button (WordPress users – make sure you are logged out of your website back end!). If it works, you will get a success message and your site is connected!
- However if you see something like this message, you have more work to do!
This can mean a few things – either you don’t have high enough permission levels within your Google Analytics (unlikely if you created it), or the tracking code might not be in the right place on the website (if you are getting data to your Analytics then again, unlikely). In some cases it might just be temperamental and you can try again.
If you have no luck, the next easiest step to follow is to try the “HTML Tag”. Now, we will get slightly technical. You will need to copy and paste the code provided into the <head> of your website. Note, this is where you might have already added your Google Analytics tracking information.
- Once you have done that, hit the Verify button. If you’ve entered it into the right place, you should have success.
- Now before you dive into Search Console, you will want to add in properties for all “versions” of your website. What does this mean? Well – if you changed to have an SSL, you will have a version of you site that is http and one that is https. If you have www. in your domain, then you may have two version as well. For example:
- Go through and add each one into your account – the verification process will be quicker now you have verified the one main account. If this step has you in a pickle, please don’t stress about it (feel free to comment below for help!).
- Don’t forget to link to your Google Analytics account (through the Search Console option in Google Analytics) and if you use WordPress, you can also connect the Yoast plugin to your Search Console account.
Give me a yell below if you get stuck!