Make sure your website loads fast, they say.
It’s good for SEO and user experience, they say.
But, how do you know if your website loads slowly, or is it just your internet connection? How do you speed test your website, and what sort of result should you see?
Why is having a fast loading website a good thing?
Let’s think about it for a moment. Have you ever visited a website that loaded so slowly, you closed it down? Yeah. That.
Secondly, your website speed matters from an SEO perspective. If you have a super slow website, Google won’t be in a hurry to rank your website highly. They want their users to have a good experience using search too.
Having a fast loading website is not just important, it’s essential.
How fast should a website load?
Clearly, the faster the better. To give you an actual measure though, under 3 seconds is best.
How do we speed test our website?
There are so many options. If you’re pretty tech savvy, you could use Chrome Lighthouse or GT Metrics. Sometimes these tools are needed for sites that prove tricky to improve the speed. It happens.
But for those of us who just want to know if we have a problem, there’s Pingdom Tools.
Because this is an explanation better recorded, here is a little how-to video for you.
If your site loads in 3 seconds or less, you’re finished here – high five to you. Keep doing what you’re doing. Keep your plugin numbers low and continue to optimise your images outside of WordPress. Run a speed test periodically to ensure it remains fast (or utilise a tool such as Manage WP to automatically run reports for you).
If you site loaded slower than 3 seconds, then we have some work to do. What to do depends on your website, but generally we take a look at your images and install a caching plugin. If you’d like to find out how to improve your website speed I can help with that, too.
Hey, I’m Kristy
Kristy Morton is a mother, multiple business owner and numbers gal. She runs a web development consultancy, specialising in WordPress websites. Kristy combines her excellent technical knowledge with her ability to translate this into ways that are understandable to the average person, so her clients feel informed and in control of how their websites are developed and managed. She is also the Co-Founder of B Directory where the team is supercharging small business growth.
Despite seeming like an overachiever, Kristy admits to always be chasing the sun, a simple life and one more homemade chocolate.